Episode 43

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Published on:

24th Aug 2023

5 Unpopular Opinions on Building Brands: Challenging Conventional Wisdom

In the ever-changing world of business and branding, some unconventional perspectives can lead to quite a breakthrough. As entrepreneurs, we often find ourselves challenging the status quo to discover new paths to success but most of the time, we learn from our own experience.

In this episode, l share five unpopular opinions on building brands that go against conventional wisdom, inspiring you to think differently about your brand's growth with a few examples of my own personal experience. I have done it the opposite way to most entrepreneurs where my personal brand opened unexpected doors however, it works both ways.

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About the Podcast

Chik Chat
A podcast about living an authentic life (both personal and in business) whilst empowering others to do the same.
My name is Chikumo, I am twenty-eight and have many titles after my name including, full-time nomad, content creator, blogger, and marketing consultant to name a few.

I am a mango-obsessed foodie that loves to document the highs and lows of life, mental health, running a business and navigating multiple cultures. In nearly 15 years of running a business, I have met some amazing and inspiring people I think you should all meet too!

Interesting Facts
- I was featured on the BBC & TG4
- I turned my blog into a marketing agency
- I worked from 6 countries (and multiple cities) across 5 months in 2021
- I’ve built my work life around my anxiety and depression

Connect with me:
Website - www.chikumofiseko.com
Blog - www.adiaryofachik.com
Instagram - www.instagram.com/chikumof
Twitter - www.twitter.com/adiaryofachik
Tiktok - https://www.tiktok.com/@adiaryofachik?lang=en&is_copy_url=1&is_from_webapp=v1

About your host

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Chikumo Fiseko